Purifier Micellar Liquid Mask — Deep Hydration and Restoration in Five Minutes
Mix with water in the palm of your hand and watch it bloom into a warm, creamy mousse. Seven actives, plant oils, and a restorative complex go to work depositing into dry areas and soothing the cuticle—all within five minutes.
2.02 fl oz | 10.1 fl oz · Join the Beauty Pro for Wholesale Pricing
Formulated by Pros
Salon-grade formulas, made for home
No Animal Testing
Cruelty-free, every formula, every batch
Dermatologically Tested
Clinically assessed for skin and scalp
Natural Ingredients
Plant proteins and Brazilian botanical oils
Dry Hair Needs More Than a Surface Fix
The hair shaft is known as the cuticle. When heat, chemicals, and UV exposure takes assault, the outer layer becomes dehydrated and coarse — hair loses moisture, tangles easier, and starts to look dull and lifeless.
Most conditioners only coat the outer layer of the hair shaft. The Purifier Micellar Liquid Mask has a lightweight formula that absorbs deep into the hair due to its cationic properties. Its hydrating and restorative complexes leave hair in optimum condition with a smoother cuticle leaving hair tangle-free and shiny with visible results in five minutes.
WHAT IT DOES
Four Things That Happen in Five Minutes
The cationic properties allow the amino acids to penetrate deeper into the hair fiber within five minutes.
Moisture is absorbed rapidly by filling the porous sections of the hair creating smoothness, reducing frizz and static.
Due to its hydration and restorative benefits in conjunction with naturals oils these complexes helps to improve elasticity, shine and soothes the cuticle.
These complexes have been perfected in Rio by Kostume Rio de Janeiro to give lightweight results leaving hair with shine and volume.
See video in 60 Seconds
Benefits, ingredients, and how to use your Purifier Micellar Liquid Mask — everything in one short watch.
What you'll see
· The key benefits
· The main actives inside the formula
· How to apply - Home/Salon
The Activation Ritual
This isn't your ordinary heavy-weight mask you scoop from a tub. This formulation of complexes and advanced technology has put Purifier Micellar Liquid Mask in its own category. Due to its lightweight formula you're able to pump it directly into your palm. When applied into your hair in creates a creamy mousse texture.
Step 1 — Pre-cleanse (optional, but recommended for best results)
Shampoo with Purifying Anti-Metal Shampoo (use prior to any conditioning treatment.) Repeat twice for heavy build-up. This shampoo removes build-up from the cuticle of the hair shaft, allowing the Micellar Mask to absorb deeper into the hair fiber.
Step 2 — Application of Mask
Apply to very damp hair. Divide hair into four sections for optimal saturation. Dispense six (6) to eight (8) pumps into the palm of your hand or more depending on density of hair. Rub together to activate. You will feel a warm sensation due to its exothermic properties. (repeat for each section)
Step 3 — Distribute through hair
Work product through mid-shaft, ends, and up to the scalp. Comb throughly for best saturation. Pin hair up, shower, rinse thoroughly when finished.
Step 4 — Finish Towel dry and apply Purifying Spray Leave-In Conditioner. Apply liberally and style.
Seven Actives, Bottled in Rio
Deep Hydration Meets Restorative Strength
These actives create a moisture-rich restorative treatment for dry, weak, color-treated, and over-processed hair. Reconstructive Plex provides amino acids that work within the cortex to restore strength and elasticity. Macadamia and moringa oils, along with hydrolyzed quinoa and wheat proteins, replenish lost hydration. Cationic conditioning agents bind moisture and protein where hair needs it most — leaving hair deeply hydrated, resilient, and softer, with a shiny cuticle after every use.
Cationic agents are positively charged molecules drawn to the damaged, negatively charged areas of the hair — inside and out. They smooth the proteins and moisture in place so the hydration lasts well past rinse-out.
A plant-based protein rich in amino acids and moisture that helps protect and maintain color-treated hair, enhancing vibrancy and reducing fading.
This protein breaks down into moisture-binding peptides that attach to keratin, filling gaps within the hair's internal structure — while attracting moisture from the air and drawing it deep into the shaft.
A lightweight oil rich in essential fatty acids and vitamins — strengthens hair from the root, restores elasticity, and smoot the cuticle for hair that feels softer and detangles effortlessly.
Antioxidant-rich oil packed with vitamins and fatty acids that help to restore, hydrate, and smooth the cuticle on damaged hair.
An invigorating root extract rich in natural antioxidants that stimulates the scalp, helps soothe irritation, promotes healthier hair growth, and defends hair against environmental stress.
Cationic conditioning agents are positively charged molecules that are attracted to the negative areas of the internal and external parts of the hair shaft locking in proteins and moisture for overall health of the hair.
A restorative protein complex rich in amino acids — the building blocks hair is made of. It works deep within the hair shaft to rebuild the fiber from within, restoring resilience and elasticity so hair stretches instead of snapping. Less breakage, fewer split ends, and hair returned to its natural strength and shine.
Before & After
Real Results in Five Minutes.
After a single Purifier Micelar Liquid Mask treatment application
How To Use
At Home
Step 1 — Pre-cleanse (optional, but recommended for best results) Shampoo withPurifying Anti-Metal Shampoo(use prior to any conditioning treatment.) Repeat twice for heavy build-up. This shampoo removes build-up from the cuticle of the hair shaft, allowing the Micellar Mask to absorb deeper into the hair fiber.
Step 2 — Application of Mask
Apply to very damp hair. Divide hair into four sections for optimal saturation. Dispense six (6) to eight (8) pumps into the palm of your hand or more depending on density of hair. Rub together to activate. You will feel a warm sensation due to its exothermic properties. (repeat for each section)
Step 3 — Distribute through hair
Work product through mid-shaft, ends, and up to the scalp. Comb throughly for best saturation. Pin hair up, shower, rinse thoroughly when finished.
Step 4 — Finish (optional, but recommended for best results)
Apply Purifying Spray Leave-In Conditioner. liberally, comb, and style.
How To Use
In The Salon
Step 1 — Shampoo Bowl Pre-cleanse
Shampoo with Purifying Anti-Metal Shampoo(use prior to any conditioning treatment.) Repeat twice for heavy build-up. This shampoo removes build-up from the cuticle of the hair shaft, allowing the Micellar Mask to absorb deeper into the hair fiber.
Step 2 — Application of Mask
Apply to very damp hair. Divide hair for optimal saturation. Dispense six (6) to eight (8) pumps into the palm of your hand. More or less product is necessary depending on density of hair. Rub together to activate. You will feel a warm sensation due to its exothermic properties. (repeat for each section)
Step 3 — Distribute through hair
Work product through mid-shaft, ends, and up to the scalp. Comb throughly for best saturation. Pin hair up (heat is not necessary), apply cap, let sit for 5 to 10 minutes. Rinse thoroughly when finished. Towel dry, then follow step 4.
Step 4 — Finish (optional, but highly recommended for best salon results)
Apply Purifying Spray Leave-In Conditioner. liberally, comb, cut, and/or style.
Where It Fits
The Complete Purifier Micellar Ritual
1. Purifier Anti Metals Deep Clean Shampoo — Micro Peel Off technology detoxifies the strands, clearing heavy metals and residue without stripping the cuticle layer.
2. Purifier Micellar Liquid Mask –– Revitalizes hair moisturized, radiant,
A restorative, moisture-rich treatment for dry, weak, color-treated, and over-processed hair. Restores strength and elasticity, replenishes moisture, and leaves hair soft, resilient, and shining.
3. Purifier Micellar Leave-In Spray 12-in-1 — A weightless micellar leave-in spray for dry, porous, color-treated hair. It absorbs on contact to hydrate from within — never coating the surface — while shielding hair from heat, UV, and environmental stress, leaving it soft, detangled, and shining.
Each step does its own job. Together, they're the full Purifier system.
As of now, this is my favorite hair mask since I can achieve amazing results in just 5 minutes at a decent price. This product has grow so much in me. Just speechless!— Ceci M.
couldn't believe how soft my hair felt after just 5 minutes! The mousse activation is so cool, and it leaves my hair feeling silky without weighing it down. My hair hasn't looked this healthy in years.— Rachel P.
Five minutes in the shower and the difference showed up outside. My hair was actually catching the sunlight instead of looking dry and dull. Glossy but soft, not slick. It's easier to manage too. Combs through fast, no frizz halo, and it stays that way for days after.— Cathy K.
FAQ
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Purifier Micellar Mask — Buy More, Save More
Five Minutes to Restored and Hydrated Hair
Seven actives · Floods dry hair with moisture · Never weighs hair down