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Description
Kostume Rio de Janeiro USA Purifier Anti Metals Deep Clean Shampoo
The reset step — the one wash that clears what everything else leaves behind. If your blonde keeps going brassy, your hair feels coated no matter how you wash it, or your color grabs unevenly at the salon, the problem probably isn't your shampoo — it's your water. Iron, copper and calcium from hard water bind to the hair shaft and stay there. So does chlorine, and so does every layer of dry shampoo. Use it as a weekly reset, not your everyday shampoo.
Made in Brazil, where humidity, sun, and salt make hair cleansing a daily science rather than a seasonal fix. The formula pairs a Micro Peel Off complex of inorganic micro-exfoliants with wheat protein, ginger extract and quinoa extract, so the fiber is stripped of buildup without being stripped of moisture
What it does
- Helps remove hard water minerals and iron buildup
- Helps clear chlorine and salt after swimming
- Helps wash out product residue, silicone film and dry shampoo
- Helps reduce the brassy, dull cast that mineral buildup leaves behind
- Helps prep hair before color or chemical services for even results
- Cleans deeply without roughing up the cuticle
- Leaves hair lighter, brighter, and genuinely clean
Key ingredients you'll love
- Micro Peel Off Technology — inorganic micro-exfoliants that loosen and lift metal deposits and residue off the hair fiber rather than coating over them
- [CHELATING AGENT] — binds metal ions so hard water minerals rinse away instead of clinging to the strand
- Hydrolyzed Wheat Protein — fills weak spots along the shaft and helps hair hold moisture through a deep cleanse
- Ginger Extract — stimulates scalp circulation for a fresh, healthy-feeling scalp
- Quinoa Extract — forms a protective barrier that keeps strands hydrated after clarifying
Professional use — prep the canvas
Metals and minerals are what make lightening go warm and color grab unevenly. Wash with Purifier the day before a color, gloss or smoothing service so the formula lands on a clean, even fiber. One bottle serves the whole backbar as a pre-service prep wash.
Best for
- Hard water and well water
- Swimmers and anyone in the pool weekly
- Blonde and color-treated hair going brassy
- Hair that feels coated, heavy, or unresponsive to masks
- Frequent dry shampoo and styling product users
- Licensed stylists prepping for a color or smoothing service
How to use at home
- Apply to damp hair and massage into the scalp.
- Work the lather through the mid-lengths and ends.
- Leave on up to 3 minutes.
- Rinse well. Repeat if hair is heavily built up.
- Always follow with a mask or conditioner.
Pro tip: Use the day before a color or smoothing service so the formula works on a clean, even canvas, and follow with the Purifier Micellar Liquid Hair Mask — a deep cleanse takes moisture out along with the buildup, and this puts it straight back.
Shop the Purifier Anti Metals Deep Clean Shampoo for lighter, brighter, genuinely clean hair.
Description
Kostume Rio de Janeiro USA Purifier Anti Metals Deep Clean Shampoo
The reset step — the one wash that clears what everything else leaves behind. If your blonde keeps going brassy, your hair feels coated no matter how you wash it, or your color grabs unevenly at the salon, the problem probably isn't your shampoo — it's your water. Iron, copper and calcium from hard water bind to the hair shaft and stay there. So does chlorine, and so does every layer of dry shampoo. Use it as a weekly reset, not your everyday shampoo.
Made in Brazil, where humidity, sun, and salt make hair cleansing a daily science rather than a seasonal fix. The formula pairs a Micro Peel Off complex of inorganic micro-exfoliants with wheat protein, ginger extract and quinoa extract, so the fiber is stripped of buildup without being stripped of moisture
What it does
- Helps remove hard water minerals and iron buildup
- Helps clear chlorine and salt after swimming
- Helps wash out product residue, silicone film and dry shampoo
- Helps reduce the brassy, dull cast that mineral buildup leaves behind
- Helps prep hair before color or chemical services for even results
- Cleans deeply without roughing up the cuticle
- Leaves hair lighter, brighter, and genuinely clean
Key ingredients you'll love
- Micro Peel Off Technology — inorganic micro-exfoliants that loosen and lift metal deposits and residue off the hair fiber rather than coating over them
- [CHELATING AGENT] — binds metal ions so hard water minerals rinse away instead of clinging to the strand
- Hydrolyzed Wheat Protein — fills weak spots along the shaft and helps hair hold moisture through a deep cleanse
- Ginger Extract — stimulates scalp circulation for a fresh, healthy-feeling scalp
- Quinoa Extract — forms a protective barrier that keeps strands hydrated after clarifying
Professional use — prep the canvas
Metals and minerals are what make lightening go warm and color grab unevenly. Wash with Purifier the day before a color, gloss or smoothing service so the formula lands on a clean, even fiber. One bottle serves the whole backbar as a pre-service prep wash.
Best for
- Hard water and well water
- Swimmers and anyone in the pool weekly
- Blonde and color-treated hair going brassy
- Hair that feels coated, heavy, or unresponsive to masks
- Frequent dry shampoo and styling product users
- Licensed stylists prepping for a color or smoothing service
How to use at home
- Apply to damp hair and massage into the scalp.
- Work the lather through the mid-lengths and ends.
- Leave on up to 3 minutes.
- Rinse well. Repeat if hair is heavily built up.
- Always follow with a mask or conditioner.
Pro tip: Use the day before a color or smoothing service so the formula works on a clean, even canvas, and follow with the Purifier Micellar Liquid Hair Mask — a deep cleanse takes moisture out along with the buildup, and this puts it straight back.
Shop the Purifier Anti Metals Deep Clean Shampoo for lighter, brighter, genuinely clean hair.