{"product_id":"purifier-anti-metals-deep-clean-shampoo","title":"Purifier Anti Metals Deep Clean Shampoo","description":"\u003ch2\u003eKostume Rio de Janeiro USA Purifier Anti Metals Deep Clean Shampoo\u003c\/h2\u003e\n\u003cp\u003eThe reset step — the one wash that clears what everything else leaves behind. If your blonde keeps going brassy, your hair feels coated no matter how you wash it, or your color grabs unevenly at the salon, the problem probably isn't your shampoo — it's your water. Iron, copper and calcium from hard water bind to the hair shaft and stay there. So does chlorine, and so does every layer of dry shampoo. Use it as a weekly reset, not your everyday shampoo.\u003c\/p\u003e\n\u003cp\u003eMade in Brazil, where humidity, sun, and salt make hair cleansing a daily science rather than a seasonal fix. The formula pairs a Micro Peel Off complex of inorganic micro-exfoliants with wheat protein, ginger extract and quinoa extract, so the fiber is stripped of buildup without being stripped of moisture\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps remove hard water minerals and iron buildup\u003c\/li\u003e\n\u003cli\u003eHelps clear chlorine and salt after swimming\u003c\/li\u003e\n\u003cli\u003eHelps wash out product residue, silicone film and dry shampoo\u003c\/li\u003e\n\u003cli\u003eHelps reduce the brassy, dull cast that mineral buildup leaves behind\u003c\/li\u003e\n\u003cli\u003eHelps prep hair before color or chemical services for even results\u003c\/li\u003e\n\u003cli\u003eCleans deeply without roughing up the cuticle\u003c\/li\u003e\n\u003cli\u003eLeaves hair lighter, brighter, and genuinely clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients you'll love\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicro Peel Off Technology\u003c\/strong\u003e — inorganic micro-exfoliants that loosen and lift metal deposits and residue off the hair fiber rather than coating over them\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e[CHELATING AGENT]\u003c\/strong\u003e — binds metal ions so hard water minerals rinse away instead of clinging to the strand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e — fills weak spots along the shaft and helps hair hold moisture through a deep cleanse\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Extract\u003c\/strong\u003e — stimulates scalp circulation for a fresh, healthy-feeling scalp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuinoa Extract\u003c\/strong\u003e — forms a protective barrier that keeps strands hydrated after clarifying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use — prep the canvas\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMetals and minerals are what make lightening go warm and color grab unevenly. Wash with Purifier the day before a color, gloss or smoothing service so the formula lands on a clean, even fiber. One bottle serves the whole backbar as a pre-service prep wash.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHard water and well water\u003c\/li\u003e\n\u003cli\u003eSwimmers and anyone in the pool weekly\u003c\/li\u003e\n\u003cli\u003eBlonde and color-treated hair going brassy\u003c\/li\u003e\n\u003cli\u003eHair that feels coated, heavy, or unresponsive to masks\u003c\/li\u003e\n\u003cli\u003eFrequent dry shampoo and styling product users\u003c\/li\u003e\n\u003cli\u003eLicensed stylists prepping for a color or smoothing service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use at home\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to damp hair and massage into the scalp.\u003c\/li\u003e\n\u003cli\u003eWork the lather through the mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on up to 3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse well. Repeat if hair is heavily built up.\u003c\/li\u003e\n\u003cli\u003eAlways follow with a mask or conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePro tip: Use the day before a color or smoothing service so the formula works on a clean, even canvas, and follow with the \u003ca href=\"https:\/\/www.kostumerio.com\/products\/purifier-micelar-liquid-mask\"\u003ePurifier Micellar Liquid Hair Mask\u003c\/a\u003e — a deep cleanse takes moisture out along with the buildup, and this puts it straight back.\u003c\/p\u003e\n\u003cp\u003eShop the Purifier Anti Metals Deep Clean Shampoo for lighter, brighter, genuinely clean hair.\u003c\/p\u003e","brand":"Kostume Rio de Janeiro","offers":[{"title":"16.9 fl oz","offer_id":48251197423842,"sku":"PUR-SH-500","price":22.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/0294\/9090\/files\/purifier-antimetals-shampoo-deep-cleaner-image.jpg?v=1785275848","url":"https:\/\/www.kostumerio.com\/products\/purifier-anti-metals-deep-clean-shampoo","provider":"Kostume Rio de Janeiro","version":"1.0","type":"link"}